In short, HIT OR MISS is the final word in music creation and appreciation, an amalgamation of not all the incredible talents needed to produce a song but also the social interactivity, emotions and ultimately popularity that make a HIT.
The aim is to recruit new talent to write, produce and perform original music with the guidance and tutorage of the industry veterans with the most popular songs going on to be performed by star-artists. At every step this will be a multi-platform spectacle, incorporating key social media platforms such as twitter, youtube and tiktok to gauge popularity, drive marketing and ultimately monetize and reward participants.
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